Which of the following best describes the role of communication in change management?

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The role of communication in change management is fundamental for several reasons. It serves as the tool that helps clarify and explain the changes being implemented within an organization. Effective communication ensures that all stakeholders understand the rationale behind the changes, the benefits expected, and how these changes will affect their roles and the organization as a whole. By providing clear and concise information, organizations can reduce uncertainty and anxiety among employees, which often accompany change initiatives.

Moreover, effective communication facilitates engagement from stakeholders, encouraging their support and participation in the change process. When stakeholders feel informed and involved, they are more likely to embrace the changes rather than resist them. Thus, clarity in communication is a key driver for the successful implementation of change, making it essential for addressing concerns and questions that arise during transitions.

The other options do not align with the objectives of effective change management. Confusing stakeholders, keeping them uninformed, or postponing discussions undermines the change process and can lead to resistance, misunderstanding, and ultimately, failure in achieving desired outcomes.

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