When identifying target audiences, which group is typically NOT included?

When identifying target audiences, it is important to focus on those entities that have a direct interest or influence over the project's outcomes. The general public, while often a consideration in broader marketing and public relations strategies, is typically not included in the specific target audience for detailed project communications or stakeholder engagement.

Target audiences usually consist of individuals or groups that have a vested interest in the project. Project team members play a fundamental role since they are directly involved in the execution and progress of the project. Suppliers and vendors are also crucial, as they provide necessary resources and materials that contribute to the project's success. Additionally, government regulators are significant stakeholders, particularly in industries that require compliance with various regulations and standards, thus influencing the project's direction and operations.

In contrast, the general public represents a broad, unspecified group that may be interested in outcomes but does not have the same level of direct connection or impact on the project as the other specified groups. Therefore, when pinpointing target audiences for communication and engagement purposes, the general public is typically excluded in favor of more directly affected stakeholders.