What aspect of communication should be measured to assess the effectiveness of a communication plan?

Measuring stakeholder engagement is crucial for assessing the effectiveness of a communication plan because it reflects how well the communicated messages resonate with the intended audience. Effective communication is not just about delivering information but also about ensuring that the audience understands, values, and responds to that information. High levels of stakeholder engagement indicate that the communication is relevant and impactful, leading to positive relationships and collaborative outcomes.

Engagement can be evaluated through various metrics, such as feedback, participation in discussions, or social media interactions. When stakeholders are engaged, it suggests that the communication plan is successfully fostering awareness, building trust, and encouraging dialogue, which are all essential for achieving the overall objectives of the communication strategy.

The other aspects listed, while important, do not directly measure the effectiveness of how well the communication resonates with the stakeholders. For example, the frequency of messages sent may indicate how often communication occurs, but it does not measure whether the audience is engaged or if the messages are impactful. Additionally, the cost of communication provides insights into resource allocation but does not assess the quality or engagement level of the communication itself, and the number of team meetings held reflects internal communication dynamics rather than external stakeholder interaction.